Presenting Social Media Speaker Jeff Zelaya

Social Media Speaker Video

Jeff Zelaya is a sought after social media speaker and digital marketing executive. He’s coached students as well as Fortune 500 executives on digital marketing strategies and techniques. Jeff has extensive experience speaking on topics such as

  • LinkedIn for Business
  • LinkedIn for HR
  • LinkedIn for College Students
  • LinkedIn for Sales Executives
  • Social Media Strategy for ROI
  • Online Marketing 101
  • Google Places – Local SEO Strategy

Jeff is an experienced LinkedIn Trainer and social media expert. If you are interested in learning for to book Jeff for your next social media related event click the button below.

Also, watch his new promo video on Vimeo.

Jeff Zelaya – Marketing Consultant & Social Media Speaker from Jeff Zelaya on Vimeo.

Read This Before You Hire a Social Media Speaker

Social Media Training Speaker Read This Before You Hire a Social Media SpeakerThe main role of social media speakers is to highlight the various ways in which a company can successfully conduct business online. When you are looking for a speaker to do a presentation at your company you have to think about the information that you want the attendees to have, the final message that you want them to go away with. The sessions must be able to inform persons of new and innovative ideas for online marketing in addition to providing inspiration and motivation.

Before making a selection one can opt to find out what the particular speakers mode of emphasis is. It is best to find out if they only concentrate on one aspect of social media or if they cover a wide array of aspects. You ought to be able to get this information from their website or an outline of their presentation strategy which they can provide upon request. You will be able to get an idea of how they view social media and its relation to the local business arena.

If your company is one that requires a revision in the way that it uses online media then you have to look at the social media speakers list of topics and make a selection from that to ensure that all the bases are covered.  So you could have the presenter concentrate more on how to get to potential clients using particular techniques.

The aim is to get the staff to have a different view of social media. They must be motivated to leave the session and go try out the new methods learned to improve the company’s online presence. Research can be done to find which tools work best in your field and then they can be used to the company’s advantage. You can also get information on any emerging markets that you can target.

Another thing to consider is the method of the social media speakers’ delivery. It can either be in lecture format where questions are fielded at the end of the session or interactive where audience participation is encouraged throughout. A certain presentation style may work better for your staff. That is left for you to determine.

Apart from the presentation you can verify whether or not there are other means by which information can be garnered. There may be additional training that the staff can go to or a website where they can access additional information. The selection of a speaker may be dependent on which mode is offered. It would be more beneficial to use one that offers further training for those who are interested.

If you are having trouble selecting a speaker you can also use a Speakers Bureau to help you choose the best speaker for your particular needs.

Related Articles:
10 Things You Should Know Before Hiring a Speaker
How To Pick The Right Social Media Speaker

About Jeff Zelaya:
Jeff Zelaya is a sought after social media consultant and one of LinkedIn’s most recommended marketing consultants and social media speakers.

Jeff’s consulted thousands of individuals and organizations on how they can utilize online marketing and social media to reach their goals. Jeff has worked with a variety of executives from Fortune 500 companies to non-profits.

He has also been a featured speaker for the American Marketing Association, Florida International University, ADP, Chevrolet, USDA and Career Partners International to name a few.

If you would like more information on booking social media speaker Jeff Zelaya for your next event click the button below:

Social Media Speaker Jeff Zelaya to be Keynote at FFEDA 2012

FFEDALogo red Social Media Speaker Jeff Zelaya to be Keynote at FFEDA 2012

The Florida Fire Equipment Dealers Association (FFEDA) has tapped Jeff Zelaya to be the Keynote Speaker for the FFEDA 2012 Annual Conference and Tradeshow.

He is scheduled to deliver the presentation Saturday, June, 9th from 3:30 p.m. to 4:30 p.m. Additionally, Jeff will be presenting a two hour hands-on social media and marketing training for members of FFEDA on Friday, June 8th at 4pm.

The FFEDA Annual Conference is the biggest and most important event for the Doral Golf Resort Logo Social Media Speaker Jeff Zelaya to be Keynote at FFEDA 2012organization. This year the show is taking place at the Doral Golf Resort & Spa in Miami, Florida and over 330 members representing hundreds of organizations are expected to attend.

About FFEDA:

The Florida Fire Equipment Dealers Association is a non-profit trade association composed of fire equipment companies from Florida and manufacturers from throughout the country. The non-profit FFEDA offers it’s members a variety of benefits including continuing education for fire equipment dealers and permittees. To learn more about FFEDA visit their website at: http://www.ffeda.org

About Jeff Zelaya:

Jeff Zelaya is a sought after social media consultant and one of LinkedIn’s most recommended marketing consultants and social media speakers.

Jeff’s consulted thousands of individuals and organizations on how they can utilize online marketing and social media to reach their goals. Jeff has worked with a variety of executives from Fortune 500 companies to non-profits.

He has also been a featured speaker for the American Marketing Association, Florida International University, ADP, Chevrolet, USDA and Career Partners International to name a few.

If you would like more information on booking social media speaker Jeff Zelaya for your next event click the button below:


6 Principles To Make You A Better Presenter

The goal of a presentation is to motivate the listener to do something different. You want them to change a belief, buy your product, behave differently, or support a cause.

The challenge is how to move the listener from where they are now to where we want them to be? Instead of delivering information, a good presenter interprets the meaning of the topic to the listener.

The following six principles can help you achieve this goal.

1) Provoke your audience

The purpose of your talk is to educate your audience with the intent of changing behavior, not just to give them information. Don’t assume that if you tell them the features, they will see the benefit. Tell them the benefits and skim over the features.

2) Reveal new meaning

The speaker should help listener gain new meaning. You want to give them the “ah ha” moment. This step is needed to motivate the audience. You are building on what they already know and showing the “value added”.

3) Relate the information to your audience

The audience must be mentally engaged in the presentation to move from where they are to where you want them to be. Show how your topic relates to their life or work. This will tell them why they want listen to you.

4) Speaking is an art form

A good speaker utilizes techniques of making good presentations. but adorns this with his own style. Use your own personality, interests, and passions to let your talk reflect you.

5) Address your specific audience

Each presentation should be crafted to fit the particular needs and desires of your audience. There is a vast difference in how Gen X’ers communicate and how Baby Boomers take in information. The expectations of technology, length of talk, even the pacing, are quite different from audience to audience.

6) Present the whole

Your topic is a piece of the life of your audience. Demonstrate how it fits in with other aspects of their life. Help them to see the “big picture” while emphasizing this as a part of that. When possible, show how they will benefit today as well as in the future.

A good presenter is an interpreter – taking information and putting into a form that is of interest to the listener. A good presentation creates a bridge between the topic and the audience.

Incorporate these six principles into every presentation to help your audience understand why your words are of value to them.

Source

13 Public Speaking Tips

1. You’re never good enough not to practice.

2. Recording yourself on video is the best way to pinpoint your strengths and weaknesses.

3. Knowing your subject is important. Explaining your subject in a way that’s easy to understand and memorable is more important.

4. When you tell a story, debrief it. Not everyone will interpret your story in the same way.

5. Always put statistics in context. Explain what the statistic means and why the audience should care.

6. Use stories during public speaking engagements to illustrate points and state the point in addition to telling the story.

7. Always make your story relevant to the subject at hand.

8. Select stories to match the intelligence, experience, occupation, and age of the audience as well as the nature of the occasion.

9.  People like you when you use self-effacing humor because they see themselves mirrored in your weaknesses.

10. Deliver your speech to the crowd, not the screen.

11. Please pick a spot and stay. Move deliberately to another. Don’t pace aimlessly. And please don’t turn all the way around.

12. If you don’t make eye contact with your audience, you make it that much harder for them to connect to your message.

13. If you are being videotaped, all of what I’ve just said matters 10x more. Think of viewers watching a rapidly pacing speaker.

10 Highest-Paid Public Speakers In the World

How much would you pay to see your favorite celebrity, politician or business leader speak? For some businesses and organizations, the answer is a lot more than you’d expect. Here, we’ve pulled together some of the biggest payouts ever made for keynote speakers, though it has to be said that it may not be a definitive list as some speakers don’t disclose their fees openly. You may be surprised to learn what some of the big names earn for a few hours of work as you work your way through this list. You might even be compelled to change your own college major to public speaking.

  1. Donald Trump, $1-1.5 million: In 2006 and 2007, The Learning Annex shelled out a hefty fee to have Donald Trump at their Real Estate Wealth Expos, paying him a whopping $1.5 million per speech for a 17-seminar conference. Trump only had to speak for an hour at each one, but audience members say he gave them their money’s worth by staying to answer audience questions. This was after Trump had already raked in one million per speech speaking at the same seminars in 2005. The company felt Trump was well worth the money, however, as few others have the celebrity and business savvy he does.
  2. Ronald Reagan, $1 million: Back in 1989, the Fujisankei Communications Group in Japan paid this former president a cool million per speech to come to the country and tour. Reagan gave two speeches while there as well as speaking at media outlets and giving interviews. Still, Reagan didn’t make out too shabby with $2 million (in 1989 dollars) under his belt for sharing his business and presidential experience with the company desperately in need of public relations help. The Reagans created a national sensation in Japan, boosting the company’s profile.
  3. Tony Blair, $616,000: On a lecture by lecture basis, Blair is likely the world’s best paid speaker. In 2009, he made almost $616,000 for two half-hour speeches given in the Philippines, raking in over $10,000 a minute. Listeners didn’t get to hear what he had to say for free, however, and many tickets to the event topped $500. Even in a time of economic crisis when many have slashed their fees, Blair’s have remained buoyant, due perhaps to his lengthy stint as Prime Minister and the insight and analysis he can offer as a result of it.
  4. Bill Clinton, $150,000- $450,000: It isn’t unusual for this former president to net $150,000 and up for a speech. Clinton has spoken at a wide range of events around the world from environmental conferences to business meetings, often promoting causes like HIV/AIDS treatment, economic empowerment and leadership development. The same charisma and likeability that won him two elections likely contribute to organizations’ willingness to shell out the big bucks to have him speak. Clinton has scaled back his speaking schedule, however, to support his wife as Secretary of State.
  5. Rudy Guilani, $270,000: While millions of New Yorkers got to hear Guiliani speak for free during his time as mayor, his speaking fees aren’t cheap now that he’s retired. Since his time in office, he’s earned nearly $10 million in speaking fees, with his most expensive gig netting him $217,000. This speech was given at Sage Capital, a St. Louis-based private equity firm, and chances are his presidential candidacy may have helped out the bottom line on his fees as well.
  6. Alan Greenspan, $250,000: Former Chairman of the Federal Reserve Alan Greenspan has been able to bring in the bucks since retiring through giving speeches. Only a week after his retirement, Greenspan spoke at a Lehman Brothers dinner, earning himself $250,000. Worth noting is that his successor to the position, Ben Bernacke, won’t even make that in his first year on the job, earning just $191,000.
  7. Lance Armstrong, $100,000 and up: Straight facts are hard to get on just what Armstrong is paid to appear as a keynote speaker. With inspirational fodder gained both from his successful battle against cancer and his comeback win of the Tour de France, Armstrong is in demand as a speaker regardless of the kind of fees he commands. While he might only need $100,000 to appear at some events, industry insiders have noted that he asked for $750,000 for a series of speeches given overseas just last year, a fee that might not be out of line for celebrity speakers.
  8. Al Gore, $100,000-150,000: Since his time as Vice President and his famous run for president, Al Gore has made a name for himself as a strong opponent of global warming and an environmental activist. Gore has maintained his draw as a speaker because of this activism, and now routinely charges in the $100,000 range for speeches. Having an Oscar-winning film and a Nobel Peace Prize under his belt sure can’t hurt either. While some have criticized his high fees, his camp maintains that he donates a percentage of his fees to the Alliance for Climate Protection.
  9. Richard Branson, $100,000 and up: This business mogul is known world wide for his record company and airlines, not to mention his forward-thinking business plans. It is, perhaps, a combination of these things–his business savvy, willingness to take risks, and ultimate success–that make him such a desirable speaker. Of course, if you want to bring him to your event, expect to pay at least $100,000, though many other companies have been rumored to have paid more.
  10. Sarah Palin, $100,000 and up: A few years ago, few people outside of Alaska had any idea who Sarah Palin was. Now, a presidential race and loads of media attention later, Palin is a household name, and she is capitalizing on it big time. Who can blame her, however, when she can command $100,000 and more for a speech? Since leaving office as governor, Palin has brought in nearly $12 million in book royalties, speaking fees and soon, a reality TV show.

Source